What to Include in a Photography Pricing Guide (Page by Page)

A pricing guide is often the first real conversation you have with a couple. Done well, it answers their questions, shows your value and makes the next step – booking a call – feel natural. Done badly, it’s a price list that invites comparison shopping.

Here is the structure that works, page by page.

1. Cover and welcome

Lead with your best image and a short, warm welcome. Thank them for reaching out and tell them what’s inside. This page sets the tone: are you documentary, editorial, romantic, fun?

2. About you

Couples hire a person, not a camera. Share a photo of yourself, a few sentences about why you photograph weddings and something human – your dog, your coffee order, the moment you love most at weddings.

3. Your approach and the experience

Explain how you work on the day and what the process looks like from enquiry to gallery: consultation, contract and retainer, engagement session, planning call, wedding day, sneak peeks, final gallery. A clear process reduces anxiety – and repetitive e-mails.

4. Portfolio

Six to ten strong images that show variety: getting ready, ceremony emotion, portraits, family, reception energy. Quality over quantity.

5. Packages

The heart of the guide. A few principles:

• Three packages is the sweet spot. Most couples choose the middle one, so make it the one you want to sell.
• Describe outcomes, not just hours: “from getting ready to the first dance” means more than “8 hours”.
• List what’s included – second shooter, engagement session, online gallery, album – in the same order for each package so they’re easy to compare.
• Mention a starting price, or “collections from”, if you prefer to discuss final pricing on a call.

6. Add-ons and albums

Albums, prints, extra hours, rehearsal dinner coverage. Presenting them here lets couples plan for them – and raises your average booking value.

7. Testimonials

Two or three short quotes from real couples, ideally with a photo from their wedding.

8. Tips for couples and FAQ

How to plan the timeline for great light, what to do about family photos, how many images they’ll receive, when the gallery arrives, what happens if it rains. Every question you answer here is an e-mail you don’t have to write.

9. How to book

End with a clear call to action: book a call, sign the contract, pay the retainer. Add your contact details and social links.

A template saves days of design

Laying out 30 pages from scratch takes days. Our wedding photography pricing guide template follows this exact structure in Canva – swap in your photos, words and prices and it’s ready to send. If you also need a contract, questionnaire, invoice and shot list in a matching design, the dusty blue photography bundle has all of them.